Semantic usually refers to the study of meaning and the Semantic Web is a term coined by W3 is meant to describe the tools and techniques needed to add meaning to the content on the internet rather than a thing. This is an important distinction to keep in mind.
Semantic SEO is the natural progression of SEO or Search Engine Optimization and a shift to creating value from words to using concepts which is critical as there is so much content, text, images, audio and vido to sort through on the internet before your find what you need.
Semantic SEO Precision and Semantic SEO Perspectives
Facebook’s ‘semantic secret’ is the use of avery small number of categories to help their community members navigatethe massive amounts of community generated content. While using categories this way appears contrary to the notion of ‘semantic’ which is highly academic and generally precise in methodology. The two approachs provide value that complements both and the difference is one of perspective rather than effectiveness. Facebook takes the perspectives of the community they serve while Google and academics appear to take the command and control perspective of ‘we know best’.
Story Lens — A Semantic view of Perspectives
I am a storyteller and to help me tell stories or blog, find stories or understand what I find, I use a tool that I call a Story Lens. The Story Lens helps me understand anything from up to five simultaneous story perspectives:
Story told 2 times is a Process — to ensure compliance.
Story told 3 times becomes Software — to accelerate process.
Story told 4 times becomes Brand — to establish property rights.
Story told 5 times becomes Measure — to evaluate and manage ROI.
STORY LENS PERSPSPECTIVES
Story … Process … Software … Brand … Measures
In my experience on one side of a story lens are the storytellers and artists and on the other side accountants and engineers.
MODELS, CONVERSATIONS and SEMANTIC MAPS
Facebook vs Academics
1. Perspective trumps Precision
2. Facebook storytellers on the story lens left side and accountants on the right
Georgi Kobolorov brilliantly sums up the Facebook perspective of the Semantics web—
“Quite often, the term over-engineered comes to my mind when I look at ontologies. I wonder if that’s a characteristic of the Semantic Web or of the mainly academic community behind it? For a comparison, look at Facebook’s Open Graph Protocol: People, Places, Products, and a few properties for each. Good enough, isn’t it?”
This is the SpeedSynch map of Georgi’s ‘un-semantic’ blog conversation that I quoted above.
Neuropersona vs Marketers
- People Perspectives trump Precise Models
- Storytellers on left side of story lens vs Marketers on right
To make money sell the Semantic Web as a product rather than the processes and techniques required to add meaning to the content found in the internet. Sell Ontology as business pays handsomely for precision.
To help people sell stories and they are the self-adjusting mechanism that keeps navigation and value relevant when the perspectives of searchers and suppliers of content change.
Our SpeedSynch product is a combination of semantic software designed at internet marketing software and a technique that we call Neuropersona or semantic behaviour mask that lets us understand needs of people who search the internet for meaning or content.