Non Profit Fundraising and Semantic Search Visibility


Fundraising and Internet Search

Non-profits and NGOs or non-governmental organizations face difficult times fundraising today, whether its the economy or a steadily increasing difficulty in getting messages to the people who have an affinity with their goals, and Googles transition to semantic search may be helpful.

Internet Marketing and Relationships

It seems the rules of internet marketing are changing faster than non-profits and NGOs in their adoption of the technology to get their message out to community members to mobilize action and this is understandable.  Non-profits take pride in their work and their communities and typically value stable relationships that are long term, all of the things which the internet is not.

Relationships and Content

Relationships on the internet can be consumated or destroyed with the click of a button or the clack of a typists fingures on the latest netbook and Google’s new semantic search may be the ideal way to synchronize the long term orientation of non-profits or NGO’s to the extremely short term orientation of the content makers and most searchers on the internet.

Content and Semantic Search

This semantic map of Jeffrey Bradach’s ‘Scaling Impact’ helps identify what is seen by search engine spiders that now employ semantic search algorithms.


Semantic SEO map of Scaling Impact for Non-Profits and NGOs

Semantic SEO maps of content help Non-Profits and NGO messages get seen on the Internet

This Semantic SEO map was created with SpeedSynch Internet Marketing software from a blog post in Stanford’s Social Innovation Review and is a superb example of good content virtually invisible, unless you know where to find it. I only found it because of a Twitter Alert 

There is a simple way to make Jeffrey’s or Stanford’s or your non-profit or NGO posts visible and it is called search engine optimization or SEO.  However, you can’t just Google or BING “SEO classes” as the rules have changed this month and will change event faster.  Indeed the old style SEO, last weeks secrets, now are good for entertainment value as Google is moving faster to Semantic SEO especially with the purchase of Metaweb last month.

Social Media vs Google, will Semantic Search help?

Semantic usually refers to the study of meaning and the Semantic Web is a term coined by W3 is meant to describe the tools and techniques needed to add meaning to the content on the internet rather than a thing.  This is an important distinction to keep in mind.

Semantic SEO

Semantic SEO is the natural progression of SEO or Search Engine Optimization and a shift to creating value from words to using concepts which is critical as there is so much content, text, images, audio and vido to sort through on the internet before your find what you need.

Google needs new mojo to fight off social media and with the Metaweb acquisition it looks like semantic search is Google’s choice and it should be the choice of your non-profit or NGO too.


Nick Trendov

2 Responses to “Non Profit Fundraising and Semantic Search Visibility”

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