Twitter Rules SEO

2010/08/16

Twitter provides value that Google or other search engines and Social Media platforms can’t copy, real time competitive analysis window to their users or community members so that it is possible to see what is on their mind now.

Twitter and Social Media

Social Media is the great equalizer to corporate domination of the internet and Twitter provides a platform for people to;

Bridge Social Media and Corporate Web sites for–

  • Content
  • Opinions

Deliver focus Alerts or Content to–

  • Followers
  • People who Search by Keywords

Social Media and SEO

It is important to note that Search Engine Spiders, the software robots that travel all web sites that receive them, cannot access all the content of the Social Media sites as it is protected as an asset and indeed it is used to convince both Users aka Community Members and Advertisers alike that their brand and social media space is unique and worth the visit and advertising investment.

Semantic SEO is about to change this value measure and the corporations that depend on it.

Semantic SEO and Social Media

Semantic SEO is being used by Google, BING and Yahoo as a competitive advantage and shifts the concept of SEO or Search Engine Optimization from a keyword orientation to meanings understood by the words typed into a search engine and the relationship of those words to content on corporate and social media sites.  The shift from word combinations to meaning will change the internet.

Consider the example of ‘cool fresh water’ and the meaning it conveys to someone who is thirsty as a result of playing football, hockey or any other sport.  In the Americas a search for ‘cool fresh water’ will find content related to PET STORES!  Why?  The top positions on the Google SERP or search engine results page are determined by content relevance and volume according to ‘backlinks’ or the links created in content in other web sites that ‘point’ to the sites shown in Google’s SERP.

Pet stores may not be the answer that most people ‘mean’ when they type ‘cool fresh water’ into a search engine and yet according to current SEO practices and measures that is the result that Google with all of its sophisticated algorithms deems to supply.

Twitter and Meaning

Now lets go to Twitter and check the results from ‘cool fresh water’ and you will see this…

'cool fresh water' Twitter Search to show SEO Reports impact

Twitter Search on 'cool fresh water' shows Multiple Simultaneous Perspectives

Meaning and Perspectives

If you we thirsty because of playing a sport or hiking in the mountains or because of visiting the desert as a tourist the Google search results would not be very helpful but the Twitter search results are very short and you can quickly scan and compare your perspective to the perspectives of the people who Tweeted or posted comments.  Showing multiple perspectives is much more valuable that offering thousands or millions of results that start with Pet Stores.

Twitter SEO Rules

Twitter and the other Social Media platforms, including LinkedIN, is the reason that over half of searches on the internet now start in social media platforms.  SEO value has shifted from the search engines, Google and others, and the rules of SEO have changed.

These are the two most significant rules in the age of Twitter dominated SEO–

  1. Tweets create instant ‘backlinks’ and deliver Searchers to content that reflects their immediate perspective
  2. Tweets must reflect the immediate perspective of Searchers

Multiple Perspectives and SpeedSynch

We craft Tweets that reflect Searcher perspectives is with SEO Reports created with SpeedSynch internet marketing software tools.  How it’s done is simple, but takes a little practice.  Search on ‘Neuropersona, SpeedSynch, Internet Marketing Tools, SEO Reports’ and look for the URL with ‘Neuropersona’ which will illustrate the connection between search behaviours and content.  This is what you are looking for–

  1. Searcher perspectives change according to their need–‘cool fresh water’
  2. Searcher need is reflected by the work they need done and how they measure or their ‘story lens’

Since searchers may have multiple perspectives when they search ‘cool fresh water’ we use the concept of a mask to describe each perspective.  Any searcher can put on one or more masks that reflect their perspective of meaning of the words ‘cool fresh water’.  One mask or Neuropersona mask indicates what they are looking for in a result for their search.  Find the right mask and you can find any searcher who wears that mask.

Building the correct Neuropersona mask lets you find any searcher who’s immediate needs are reflected in the content that is used to build the mask and the content is built with stories important to searchers.  See how masks are built here and an overview here.

Now and Twitter SEO Reports

We use SpeedSynch internet marketing tools software to build the semantic maps below to illustrate how web sites are static and change much more slowly that Twitter feeds or streams.  People tend to update Twitter faster and this behaviour reflects what is on their minds NOW rather than what was on their web sites 3 or 6 months ago when they updated their website.  Twitter is NOW.

* Double click on image below to enlarge.  Note the difference between Twitter words and Web site words!

Jeff-Rubingh SEO Reports of Web Blog vs Twitter feed

Twitter is NOW--Note difference in Jeff-Rubingh Twitter and Web blog SEO Reports

Twitter SEO Reports Rules

Build Tweets that reflect the immediate need of searchers and you will dominate relevance and not need SEO investments that require months to implement.  In the months that you invest in PPC and SEO searcher needs will change and so will Twitter.

Cheers,

Nick Trendov

www.speedsynch.com

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