Can Ben Gomes and Google Snippets catch up to Twitter’s Resonance?


When you google, think Ben Gomes – San Jose Mercury News is a short article that describes where Google Search started and where it is going, especially important for internet marketers now that SEO is quickly moving away from keywords to semantic meaning

Semantic Meaning and Search Rank

BING, Yahoo or Google “any words used in similar spaces share meaning” as this is the practical meaning of semantics.

Google Search started by helping searchers find content by typing keyword phrases into a search engine window.  However, Google Search is really made up of two distinct search components.

Google Backlinks and Rank

Organizing content offered to searchers  according to backlinks or rather the context of the backlinks was Googles primary value driver and what allowed it to pull ahead of competitiors.  Today some sites are so large that Google assesses their internal links in a similar fashion.

Competitors like Yahoo quickly caught up to Google and the next innovation was about context or assessing the perspective of a searcher when looking for and assessing the value of content received from Google.  Context became the driver of rank.

Rank and Context

Since context is not new competitors caught up quickly.  While it is difficult to handle the huge amounts of searchers, searches and content delivery at the scale of Google and Yahoo context eventually ceased to provide a competitive advantage as the technology advances in Silicon Valley helped nimble competitors catch up again.

Context and Content

While context allowed Google a temporary lead the technology in Silicon valley that helped searchers generate content faster than search engine spiders could index and assess. 

Content quantity quickly outstripped the context value and the birth of the Social Media giants; WordPress, Facebook and Twitter further accelerated the process.

Social Media and Trusted Content

As searchers discovered Social Media and blogging they also found that the new platforms and digital spaces would save them considerable time and provide a unique addition to content–trust.  There wasn’t that much of a question when searchers were confronted with millions of choices in reponse to a Google search compared to a couple of dozen, or less, focused answers from a community that they knew–Social Media gained traction, quickly.

Trusted Content and Google Competition

The huge amounts of content that helped searchers refine questions or find answers started to become a problem.  Searchers, just like the search engine spiders, were starting to become overwhelmed with trusted content.  The Social Media sites were starting to creak despite growing quickly and succeeding wildly.  Google’s competitor in search was Social Media and this was evident in late 2008 when over half of searchers started looking for content inside a Social Media island where the Google search engine and business models had little influence.

Google Strikes Back with Semantic Meaning

In mid-2009 Google struck back.  It had been working on a new way to get its mojo back–meaning.  Just like context, the concept of meaning has been explored by academics and creators of the internet alike when they conceived the Semantic Web.

What is semantic meaning?

“Any words used in similar spaces share meaning.” — Google “Any words used in similar spaces share meaning.” with quotes and see!

Two people in different places use different words to describe being thirsty.  To a search engine they are distinct and separate needs, however their semantic meaning is similar as both need hydration therefore the words they use, while different, share meaning.

Ben Gomes and Google Snippets

Google Snippets were created by Ben Gomes and while they look like realtime search results that use their own formula to rank the results offered to searchers according to keyword themes.  Themes are related to semantic meaning and a progression away from the old schoold keyword combinations or phrases used for SEO.  See other posts here to understand the distinction as Google Snippets and semantic meaning is the future of search for both Social Media platforms and Search Engines like Google.

Twitter Resonance vs Google Snippets

Twitter also faces the same problem as Google.  The Social Media bloggers had discovered how to manipulate the search engine spiders by using quantity and the richness of languages worldwide to confuse and confound the spiders.  Google virtually any brand name any somewhere in the top five positions, and maybe three of them, you will see content provided by Google that is unrelated to the brand owner or manufacturer.  These are the innovators that have figured out how to stand between you and Google literally taking money out of Google’s pocket and Twitter has the same problem which they address with their Resonance Advertising model. 

See my Twitter post: SEO Rules Too Slow for Twitter Resonance Business Model

The innovation by Ben Gomes, Google Snippets, are critical to clearing away the folks that manipulate search and battleing Twitter’s Resonance Advertising model which reflects how stories travel internationally across and inside communities.  Google is behind and Snippets may help it catch the site of Twitter’s dust.  Let’s see what happens.



One Response to “Can Ben Gomes and Google Snippets catch up to Twitter’s Resonance?”

  1. […] The Phantom Resonates Here! « Can Ben Gomes and Google Snippets catch up to Twitter’s Resonance? […]

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