Archive for the 'Semantic' Category

Tom’s son on Thomson and SEO Diagnostics


Thomson and SEO Diagnostics

Thomson-Reuters appears to have seen the light on the internet and is aggressively seeking expertise in the new old medium.  Google or BING “Thomson, SEO, jobs” and see yourself what Tom’s son saw.  Read the SpeedSynch SEO Semantic Diagnostics map below crafted by software almost ten years old and wrapped with Microsoft Excel 2010 for better, faster and cooler Semantic SEO.

For me the interesting part of their search which is seemingly designed to bootstrap an entire business to serve the legal profession is the key element of SEO diagnostics.  How is it possible that lawyers would let a corporation with little experience in a critical part of their business sell them services?  Will the Thomson brand make up for the tardiness to market?

I know a dozen folks that should be able to outdo any Thomson expert and would except that they use SEO to make money personally.  These entrepreneurs must instantly adapt to market changes and non-market changes like changes to search engine algorithms.  They are highly flexible and fast, don’t have layers of management and conflicting metrics or politics.

Thomson may make money and hopefully  their SEO diagnotics will add some humour to our day, after all would you get a firm with a web site with the semantic meaning below to craft SEO?

Click on Semantic SEO MAP to enlarge…

SpeedSynch Semantic SEO map of Thomson-Findlaw site 2010.08.01

Would you call these guys to do your SEO?

But what does this post have to do with semantic SEO?  — Nothing that’s the point…Thomson, though on the other hand it could be worse…wait until they discover Social Media!



Semantic SEO and First Semantic Blog Post


Semantic usually refers to the study of meaning and the Semantic Web is a term coined by W3 is meant to describe the tools and techniques needed to add meaning to the content on the internet rather than a thing.  This is an important distinction to keep in mind.

Semantic SEO

Semantic SEO is the natural progression of SEO or Search Engine Optimization and a shift to creating value from words to using concepts which is critical as there is so much content, text, images, audio and vido to sort through on the internet before your find what you need.

Semantic SEO Precision and Semantic SEO Perspectives

Facebook’s ‘semantic secret’ is the use of avery small number of categories to  help their community members navigatethe massive amounts of community generated content.  While using categories this way appears contrary to the notion of ‘semantic’ which is highly academic and generally precise in methodology.  The two approachs provide value that complements both and the difference is one of perspective rather than effectiveness.  Facebook takes the perspectives of the community they serve while Google and academics appear to take the command and control perspective of ‘we know best’.

Story Lens — A Semantic view of Perspectives

I am a storyteller and to help me tell stories or blog, find stories or understand what I find, I use a tool that I call a Story Lens.  The Story Lens helps me understand anything from up to five simultaneous story perspectives:

Story told 2 times is a Process — to ensure compliance.
Story told 3 times becomes Software — to accelerate process.
Story told 4 times becomes Brand — to establish property rights.
Story told 5 times becomes Measure — to evaluate and manage ROI.


Story … Process … Software … Brand … Measures

In my experience on one side of a story lens are the storytellers and artists and on the other side accountants and engineers.


Facebook vs Academics
1.  Perspective trumps Precision
2.  Facebook storytellers on the story lens left side and accountants on the right

Georgi Kobolorov brilliantly sums up the Facebook perspective of the Semantics web

“Quite often, the term over-engineered comes to my mind when I look at ontologies. I wonder if that’s a characteristic of the Semantic Web or of the mainly academic community behind it? For a comparison, look at Facebook’s Open Graph Protocol: People, Places, Products, and a few properties for each. Good enough, isn’t it?”


This is the SpeedSynch map of Georgi’s ‘un-semantic’ blog conversation that I quoted above.

Semantic Blog posts, backlinks and links are critical for search engine rank

SpeedSynch maps offer Semantic raw material for blog posts, backlinks and links to achieve top search engine rank

Neuropersona vs Marketers

  1. People Perspectives trump Precise Models
  2. Storytellers on left side of story lens vs Marketers on right

To make money sell the Semantic Web as a product rather than the processes and techniques required to add meaning to the content found in the internet.  Sell Ontology as business pays handsomely for precision.

To help people sell stories and they are the self-adjusting mechanism that keeps navigation and value relevant when the perspectives of searchers and suppliers of content change.

Our SpeedSynch product is a combination of semantic software designed at internet marketing software and a technique that we call Neuropersona or semantic behaviour mask that lets us understand needs of people who search the internet for meaning or content.

Nick Trendov