Archive for the 'SEO Reports' Category

New Data Mining Resonance Rules

2010/09/08

Whether or not you use data mining to support your internet marketing campagns depends on your budget and if your focus is technology or customer behaviour patterns.

Typically data mining looks at historical data, hence the term mining, and if you believe that your product will continue to be purchased by similar customers in similar patterns then this is the solution for you.

Data mining vendors include; Microsoft, SAS, IBM, Oracle, SAP in the top tier and plenty in the next level down.

Data Mining vs Data Aligning

If you believe that the market is always moving then focus on behaviour patterns starting with your customers and then look outwards with surveys, sales rep updates, internet social media and Twitter blog posts.
Of course this is not data mining but rather content ‘aligning’ where you look at the behaviours that your products support and customer perspectives of the value and used of your products.

Looking at blogs and Tweets keeps you in tune with the market and complements how you sell to current customers based on their historical buying patterns (old school data mining) and when you competitors introduce a new promotion or product you can see the impact on your customers if you combine data mining and aligning.

On the technology side you can do quite a lot with Excel2010 and simple sorting. To go further add ACCESS or SQL. The other data mining technologies export to Excel so this approach starts with the simple and adds complexity as needed. Be aware that it may take you longer to assess the complex solutions that to build an effective simple one.

Since you know about SEO I will explain the ‘align’ from that perspective–

First perform a keyword ‘analysis’ of your product content, your websites and blogs (including Twitter) and the customer behaviours that you notice–start with blog posts.

Second align the keywords from Customer, Product and Content perspectives.

Third search for customers in your data with the keywords that decide are crticial for your next internet marketing campaign.

This is a quick description of ‘Resonance Marketing’ and Resonance is the core of Twitters new advertising model–Resonance is about ‘aligning’ as opposed to mining and while the two are complementary your customers, market and budget will determine which is better for you.  In our experience ‘aligning’ works better and faster with new products or adjusting ‘in-process’ marketing or advertising campaigns.

Data mining typically doesn’t include INFLUENCERS or thought leaders who can influence your customers and sales. Adding thought leaders to your CRM and marketing campaigns is one opportunity that many neglect.  We have posted a couple of refernce links below and additonal exemplars are on our two Twitter streams and associated SpeedSynch internet marketing software blogs.

Cheers,
Nick
@resonantview @speedsynch

Links:

Can Ben Gomes and Google Snippets catch up to Twitter’s Resonance?

2010/08/22

When you google, think Ben Gomes – San Jose Mercury News is a short article that describes where Google Search started and where it is going, especially important for internet marketers now that SEO is quickly moving away from keywords to semantic meaning

Semantic Meaning and Search Rank

BING, Yahoo or Google “any words used in similar spaces share meaning” as this is the practical meaning of semantics.

Google Search started by helping searchers find content by typing keyword phrases into a search engine window.  However, Google Search is really made up of two distinct search components.

Google Backlinks and Rank

Organizing content offered to searchers  according to backlinks or rather the context of the backlinks was Googles primary value driver and what allowed it to pull ahead of competitiors.  Today some sites are so large that Google assesses their internal links in a similar fashion.

Competitors like Yahoo quickly caught up to Google and the next innovation was about context or assessing the perspective of a searcher when looking for and assessing the value of content received from Google.  Context became the driver of rank.

Rank and Context

Since context is not new competitors caught up quickly.  While it is difficult to handle the huge amounts of searchers, searches and content delivery at the scale of Google and Yahoo context eventually ceased to provide a competitive advantage as the technology advances in Silicon Valley helped nimble competitors catch up again.

Context and Content

While context allowed Google a temporary lead the technology in Silicon valley that helped searchers generate content faster than search engine spiders could index and assess. 

Content quantity quickly outstripped the context value and the birth of the Social Media giants; WordPress, Facebook and Twitter further accelerated the process.

Social Media and Trusted Content

As searchers discovered Social Media and blogging they also found that the new platforms and digital spaces would save them considerable time and provide a unique addition to content–trust.  There wasn’t that much of a question when searchers were confronted with millions of choices in reponse to a Google search compared to a couple of dozen, or less, focused answers from a community that they knew–Social Media gained traction, quickly.

Trusted Content and Google Competition

The huge amounts of content that helped searchers refine questions or find answers started to become a problem.  Searchers, just like the search engine spiders, were starting to become overwhelmed with trusted content.  The Social Media sites were starting to creak despite growing quickly and succeeding wildly.  Google’s competitor in search was Social Media and this was evident in late 2008 when over half of searchers started looking for content inside a Social Media island where the Google search engine and business models had little influence.

Google Strikes Back with Semantic Meaning

In mid-2009 Google struck back.  It had been working on a new way to get its mojo back–meaning.  Just like context, the concept of meaning has been explored by academics and creators of the internet alike when they conceived the Semantic Web.

What is semantic meaning?

“Any words used in similar spaces share meaning.” — Google “Any words used in similar spaces share meaning.” with quotes and see!

Two people in different places use different words to describe being thirsty.  To a search engine they are distinct and separate needs, however their semantic meaning is similar as both need hydration therefore the words they use, while different, share meaning.

Ben Gomes and Google Snippets

Google Snippets were created by Ben Gomes and while they look like realtime search results that use their own formula to rank the results offered to searchers according to keyword themes.  Themes are related to semantic meaning and a progression away from the old schoold keyword combinations or phrases used for SEO.  See other posts here to understand the distinction as Google Snippets and semantic meaning is the future of search for both Social Media platforms and Search Engines like Google.

Twitter Resonance vs Google Snippets

Twitter also faces the same problem as Google.  The Social Media bloggers had discovered how to manipulate the search engine spiders by using quantity and the richness of languages worldwide to confuse and confound the spiders.  Google virtually any brand name any somewhere in the top five positions, and maybe three of them, you will see content provided by Google that is unrelated to the brand owner or manufacturer.  These are the innovators that have figured out how to stand between you and Google literally taking money out of Google’s pocket and Twitter has the same problem which they address with their Resonance Advertising model. 

See my Twitter post:

 http://twitter.com/resonantview SEO Rules Too Slow for Twitter Resonance Business Model http://speedsynch.wordpress.com/twitter-resonance/

The innovation by Ben Gomes, Google Snippets, are critical to clearing away the folks that manipulate search and battleing Twitter’s Resonance Advertising model which reflects how stories travel internationally across and inside communities.  Google is behind and Snippets may help it catch the site of Twitter’s dust.  Let’s see what happens.

Cheers,

Nick

www.speedsynch.com

Twitter the Radio Star

2010/08/20

Twitter looks like an old school Radio Network if you think about Twitter feeds or streams as radio stations and the Twits that Tweet station managers–by the way I Tweet too.  Twitter wants to make you a Radio Star.

Twitter Resonance

Twitter, and I, believe that advertisers should pay more for Tweets that go further and are visible longer.  The stories attached to the long lasting, high quality Tweets are there because the Twitterverse believes that they are valueable.

Resonance and Value

What do you do when you see a ‘cool’ Tweet?  I measure it–figure out if it helps me now or might help me later.  The help means can it provide value, whatever that means to me.  Value includes passing on to others or Re-Tweets, RT to Twits everywhere and of course messages of ‘thanks’ are often received from the Twits whose Tweets are Re-Tweeted.

Resonance Measures

Though Twitter’s focus is the time and distance Tweet’s travel when they measure Resonance you should consider that each Tweet has its own CONTENT RESONANCE and each Twit, ok blogger or author, has their own BLOG RESONANCE.

SEO and Resonance

Twitter changes so quickly that the old way of shaping web sites and blogs for search engine spider visibility or SEO is now obsolete.

Yes, it will still be done and yes it will justify an invoice to a business owner but the search engines will slowly ignore the old ways and this starte May and June of this year with Google’s CAFFEINE algorithm and will accelarate as Google deploys Semantic SEO.

BlueTrainSEO

This is the Twitter feed of a recent follower @SpeedSynch where I created Semantic SEO Reports with SpeedSynch our internet marketing tools and software to understand the BLOG RESONANCE @BlueTrainSEO.  Note that this report is only from Tweets on the first Twitter page and created 2010.08.20 so if you look at the site now it will be different.

Note:  Click twice to expand or again or use zoom feature in your browser

SpeedSynch Semantic SEO Reports @BlueTrainSEO for Twitter Resonance Measures of the Twitter Stream

Semantic SEO Reports: @BlueTrainSEO 2010.08.20 Twitter Resonace Measure

Contact us about Twitter Resonance measures and analytics to help you boost your Social Media and Internet visibility.

Cheers,

Nick Trendov

www.speedsynch.com

New Twitter Advertising Rules

2010/08/19

The new Twitter ‘Resonance’ advertising model makes it imperative for you to understand why corporations have a difficult time with Tweets as they are generated by people they don’t know and can’t influence.

Resonance Rules

The insipiration for this post came from this post How Companies Should Approach the New Twitter Advertising Model which is important to know as now ‘New Twitter Advertising Rules’ contains some of its resonance.

Sales and Influencers

If someone called Twitter and ordered advertising after reading this post then “How Companies Should Approach the New Twitter Advertising Model” is the root cause of the purchase.

Influencers vs Content

The critical thing to consider in determining the value of Influencers to your internet marketing campaigns is the content.  Did I create this post because of the influencer–NO.  I don’t know him even though he might have hundreds of followers.  I searched on the content, found his blog post and show how we use Semantic SEO reports @SpeedSynch

Content and Semantic Profits

My semantic blog illustrates how Google, BING and Yahoo are forced to switch from using SEO keywords phrases to Semantic Themes because the blogs swamp the pitiful amount of corporate content on the internet.  Twitter has made the imperative to move to semantics stronger and Googles recent purchase of Freebase from Metaweb puts them in a position to move faster than the rest.

Semantic meaning lets you track Tweets and blog posts to determine IF there is a concept that is carried from Influencers to follower–NOT RETWEETS but rather the meaning.

I didn’t Tweet or RE-TWEET the blog post “How Companies Should Approach the New Twitter Advertising Model” but I did employ some of the meaning.

Can you guess which meaning elements are here?

I will post about it soon!

Cheers,

Nick Trendov

www.speedsynch.com

Twitter Rules SEO

2010/08/16

Twitter provides value that Google or other search engines and Social Media platforms can’t copy, real time competitive analysis window to their users or community members so that it is possible to see what is on their mind now.

Twitter and Social Media

Social Media is the great equalizer to corporate domination of the internet and Twitter provides a platform for people to;

Bridge Social Media and Corporate Web sites for–

  • Content
  • Opinions

Deliver focus Alerts or Content to–

  • Followers
  • People who Search by Keywords

Social Media and SEO

It is important to note that Search Engine Spiders, the software robots that travel all web sites that receive them, cannot access all the content of the Social Media sites as it is protected as an asset and indeed it is used to convince both Users aka Community Members and Advertisers alike that their brand and social media space is unique and worth the visit and advertising investment.

Semantic SEO is about to change this value measure and the corporations that depend on it.

Semantic SEO and Social Media

Semantic SEO is being used by Google, BING and Yahoo as a competitive advantage and shifts the concept of SEO or Search Engine Optimization from a keyword orientation to meanings understood by the words typed into a search engine and the relationship of those words to content on corporate and social media sites.  The shift from word combinations to meaning will change the internet.

Consider the example of ‘cool fresh water’ and the meaning it conveys to someone who is thirsty as a result of playing football, hockey or any other sport.  In the Americas a search for ‘cool fresh water’ will find content related to PET STORES!  Why?  The top positions on the Google SERP or search engine results page are determined by content relevance and volume according to ‘backlinks’ or the links created in content in other web sites that ‘point’ to the sites shown in Google’s SERP.

Pet stores may not be the answer that most people ‘mean’ when they type ‘cool fresh water’ into a search engine and yet according to current SEO practices and measures that is the result that Google with all of its sophisticated algorithms deems to supply.

Twitter and Meaning

Now lets go to Twitter and check the results from ‘cool fresh water’ and you will see this…

'cool fresh water' Twitter Search to show SEO Reports impact

Twitter Search on 'cool fresh water' shows Multiple Simultaneous Perspectives

Meaning and Perspectives

If you we thirsty because of playing a sport or hiking in the mountains or because of visiting the desert as a tourist the Google search results would not be very helpful but the Twitter search results are very short and you can quickly scan and compare your perspective to the perspectives of the people who Tweeted or posted comments.  Showing multiple perspectives is much more valuable that offering thousands or millions of results that start with Pet Stores.

Twitter SEO Rules

Twitter and the other Social Media platforms, including LinkedIN, is the reason that over half of searches on the internet now start in social media platforms.  SEO value has shifted from the search engines, Google and others, and the rules of SEO have changed.

These are the two most significant rules in the age of Twitter dominated SEO–

  1. Tweets create instant ‘backlinks’ and deliver Searchers to content that reflects their immediate perspective
  2. Tweets must reflect the immediate perspective of Searchers

Multiple Perspectives and SpeedSynch

We craft Tweets that reflect Searcher perspectives is with SEO Reports created with SpeedSynch internet marketing software tools.  How it’s done is simple, but takes a little practice.  Search on ‘Neuropersona, SpeedSynch, Internet Marketing Tools, SEO Reports’ and look for the URL with ‘Neuropersona’ which will illustrate the connection between search behaviours and content.  This is what you are looking for–

  1. Searcher perspectives change according to their need–‘cool fresh water’
  2. Searcher need is reflected by the work they need done and how they measure or their ‘story lens’

Since searchers may have multiple perspectives when they search ‘cool fresh water’ we use the concept of a mask to describe each perspective.  Any searcher can put on one or more masks that reflect their perspective of meaning of the words ‘cool fresh water’.  One mask or Neuropersona mask indicates what they are looking for in a result for their search.  Find the right mask and you can find any searcher who wears that mask.

Building the correct Neuropersona mask lets you find any searcher who’s immediate needs are reflected in the content that is used to build the mask and the content is built with stories important to searchers.  See how masks are built here and an overview here.

Now and Twitter SEO Reports

We use SpeedSynch internet marketing tools software to build the semantic maps below to illustrate how web sites are static and change much more slowly that Twitter feeds or streams.  People tend to update Twitter faster and this behaviour reflects what is on their minds NOW rather than what was on their web sites 3 or 6 months ago when they updated their website.  Twitter is NOW.

* Double click on image below to enlarge.  Note the difference between Twitter words and Web site words!

Jeff-Rubingh SEO Reports of Web Blog vs Twitter feed

Twitter is NOW--Note difference in Jeff-Rubingh Twitter and Web blog SEO Reports

Twitter SEO Reports Rules

Build Tweets that reflect the immediate need of searchers and you will dominate relevance and not need SEO investments that require months to implement.  In the months that you invest in PPC and SEO searcher needs will change and so will Twitter.

Cheers,

Nick Trendov

www.speedsynch.com

Twitter Rules Internet Marketing Tools

2010/08/13

It is easy to see why Twitter rules other internet marketing tools after watching how media reporters and producers use Twitter.  They must deal with slowly changing and awkward business models, conform to internet marketing demands that content be optimized for search engines and deliver a highly readable, entertaining and engaging product called news.

Typically enticing search engine spiders to content is performed by search engine professionals who don’t have the burden of readability and in this commentary we explore how Twitter is used to deliver stories across the internet at large much like reporters and the media companies that they serve.  We also consider the how and why of semantic meaning’s impact on the stories delivered via Twitter as the search market speeds towards Semantic Search and Semantic SEO. For those who are experienced with Twitter look at the story rules and internet marketing tools for innovative ideas.

The #journatchat video below offers practical and proven ideas and new perspectives from experienced Twitter users to inspire you and illustrates new internet marketing tools that enhance the value that you or your company receives from investing in Twitter.

HOW WE EDIT THIS BLOG POST TO MATCH A SEMANTIC SEO REPORT

  1. Gathered, adopted and created new content to fit format of Semantic SEO Reports.
  2. Created Semantic SEO Reports with SpeedSynch Internet Marketing Software Tools.
  3. Edited this blog post until the second Semantic SEO Reports firt our Competitive Analysis.

* ‘Before and After’ Semantic SEO Reports at the end of this post.

Twitter Rules for Engagement

Today there are literally hundreds of Twitter ‘how-to’ guides available whether you are new to Twitter or want to understand how professionals use Twitter daily.  In my experience the best way to learn Twitter is to use it according to your work objective which sets the rules to follow.

How do I use Twitter?

Google will return 1,800,000 hits or results if you search for “How do I use Twitter” and you may grow old before your first Tweet.  I started with the same challenges and here is how I did it;

  • First I signed up for one personal and another company account to learn both perspectives at once.
  • I Tweeted from one account to the other to see how things worked and looked at reports.

First I looked for people or companies I know for Twitter users to ‘follow’.  Then I looked for trending topics and news on the Twitter home pages and got comfortable enough to copy how and when experienced people Tweeted.  Finally I looked for Twitter ‘how-to’ books and internet topics to provide me with the perspectives to understand the Twitter processes that fit my work.

This initial stage might take you a couple of days, weeks or months and you should strive for comfort both in using Twitter and how to post from the internet with a laptop or from your Blackberry or iPod or whatever device you have.  The way you get your message to Twitter is one step and the story is the other.

1 Twitter Value Rule

Tweets benefit from semantic SEO to deliver value from viewer perspectives.

2 Tweet Story Rules

  1. Tweets Educate by telling how or why something is done or done differently.
  2. Tweets Indicate when changes happens or when we must measure differently.

3 Twitter Story Preparation Rules  @SpeedSynch

  1. Tell the whole story in 140 characters, no links.
  2. Tell part of the story and include links to content on blogs or people links.
  3. Point to people or blogs and add value perspectives to help searchers.

Storytelling on Twitter is different that blogs and other forms of storytelling because of the simple 140 characters restriction for each Tweet. This limit should not worry you as a lot may be said with 50 characters or less and each Tweet may include one or more links to other documents or blogs to add detail and texture to each Tweet. Delivery of stories is the core value of Twitter and the flexibility of connecting people and outside data makes it very easy to support the new SEO or semantic search engine optimization currently being implemented by Google and other search engines in the form of semantic search algorithms.

Stories Mine Opportunities

Stories are the currency of Twitter and stories find people directly and indirectly by being Re-Tweeted or RT and by being read in the Social Media platforms who display Tweets like this WordPress blog or LinkedIN.  The brilliance of the 140 character story size is the ability for other Social Media platforms to handle the quantities for their own users without needing to duplicate the high cost and complexity of the Twitter software platform and hardward architecture.  Stories attach to people who add perspectives to identify opportunities related to sales, customer service, innovation or just community participation.

Opportunities Mine People

Once opportunities are assessed then the people that can exploit them run with the story.  Essentially the stories on Twitter mine opportunities first and then the opportunities mine people.

In the quickly evolving story of the Semantic Web SEO professionals must now change how they work by shifting from keyword phrases to keyword semantic themes as search engines will soon evaluate search engine rank according to the meanings of words according to how they are meant by users. Any words used in similar spaces or context will be deemed to share the same meaning. This is drastically different than the current SEO approach and it may be that your next social media expert, the one who will be fluent in semantic search, will be a journalist.

4 Social Media Twitter Rules

  1. Tweet your Story to other Social Media platforms.
  2. Deliver your Story so that it can be Re-Tweeted or re-told later.
  3. Connect your Tweets to your Blogs and Social Media Platforms.
  4. Help visitors to your Web or Social Media sites Tweet or Follow you.

All social media platforms of any worth now have Twitter options that allows their members to post what they Tweet into their blog or community spaced and to write and post Tweets into Twitter from their community spaces. As a member of other Social Media platforms I look to see how Twitter is connected with each as I visit and once I see how others use Twitter I look to FAQs or ask in groups how I might do the same. WordPress recently added a Twitter button! 

SpeedSynch.com and my other blogs now have Twitter!

Wordpress adds Twitter button for blogs

SpeedSynch.com and my other blogs now have Twitter!

5 Twitter Rules for New Product Introductions

My main goal for using Twitter is to introduct our SpeedSynch internet marketing tool to help companies cope with the next generation of SEO, Semantic search. These 5 Twitter rules are specifically aimed at educating people as the why they must act now rather than wait on the rest of the market to adapt to semantic search, why SpeedSynch semantic marketing tools create value quickly and samples of instant SEO Reports. This is a hard task considering that SEO or search engine optimization has changed little in ten years and now Google is quickly moving from word combinations to thematic meaning for blog content and to evaluate the value of links and backlinks. 

  1. Select a Product name with Semantic SEO potential.
  2. Create multiple blogs and social media spaces so each one adds semantic meaning.–
  3. Use Twitter to Educate and Indicate to add value to current or future customer need.
  4. Engage stories first, then add semantic meaning and finally deliver them to people.
  5. Monitor changes in the semantic meaning of stories to predict behaviour changes.

 Twitter Works Hard

Twitter matters and so much so that NBC the news and TV conglomerate has integrated Twitter into their daily operations. There reporters and producers use Twitter every day to find breaking stories, to build back-stories, day-after stories today and this video of a #journat LIVE with NBC interview is worthwhile for every Twitter user to see, at least once. 

Internet Marketing Tools

Twitter is the internet marketing tools for finding breaking news according to NBC and it will help you educate and indicate with stories whether it is to your family, friends, company or customers. There are other tools that complement Twitter by creating or viewing Tweets better or faster and analyzing who Tweets and what they say. 

When you search for Twitter software tools you will find millions of pages which takes us back to the technique of finding out what works for others and limiting our focus to the work that we have to accomplish. 

2 Twitter Semantic Search Rules

Crafting and diplaying Tweets is an important value delivered by Twitter though the stories generated and exchanged by Twitter users are the real value of Twitter. We recommend that our clients consider the value of tools that prepare stories to align to the needs and behaviours of Twitter users.  Googles push towards Semantic Search allows SpeedSynch Semantic SEO Reports to deliver semantic meaning critical for Tweeting and the following Twitter rules; 

  1. Exploit Twitter for Competitive Analysis.
  2. Rank Higher with Semantic SEO Reports to add meaning to content and backlinks.

This is the short story of what I did and what I do to go to market with Twitter and remember that you need may be different. You can’t go wrong with an investment in Twitter and I’ve added a link to the #journchat video for you. 

Comments are welcome here or @SpeedSynch 

Cheers, 

Nick Trendov 

www.speeedSynch.com

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** Click twice to open and enlarge impage or zoom with your browser.

'Before' SEO Reports Semantic map of original blog post by SpeedSynch Internet marketing software

'Original or Before' modifying "Twitter Rules Internet Marketing Tools"

The semantic map below is from the original ‘Twitter Rules Internet Marketing Tools’ blog post.  The blog post was adjusted three or four times to ensure the proper semantic signature to also correspond with SEO for current and future semantic algorithms.

Enhanced Post with Semantic Signature of "Twitter, Rules for Internet Marketing Tools"

'After' we Modifted Post to fit target Semantic SEO Reports pattern of Twitter Comptetive Analysis

NBC News in a #journatchat 

Ryan Osborn @rozzy SOCIAL MEDIA DIRECTOR focused to lead

— individual pitches are impossible without relationships NO  — groups impact reporters YESNBC.com has Twitter Staff listVideo of #journatchat LIVE with NBC News

 GOOD PITCHES

 1. Real story of 1 person and integrate into the big picture–emotion

 2. Include TRANSMEDIA elements within a story including statistics

 — expert or similar stories IMMEDIACY WORKS (email people too)

 — understand the show NARRATIVE (pitch by email) DIRECT MESSAGE

 — ‘second day story’ GIVES A TOPIC LEGS but TODAY!

 * Every story has a Social Media Component #journat

 HOW MEDIA PEOPLE FIND GOOD SOURCES

 News sources are evolving and a big question!

 Look for what are different people saying?!

 TWITTER SEARCH DETERMINES BREAKING NEWS

 STORY LAYOUT

 1. TransMedia template

 2. Current SKYPE or APPLE video is OK

 Know what you are talking about

 Say it engergetically

 Say it simply

 BREAKING NEWS

 1. On-line Twitter vs Blog vs TV is evolving

 2. NO voicemail pitches — email or Twitter

 TWITTER IS THE PLACE FOR BREAKING STORIES

 HOW TO ALERT MEDIA

 Tweet Media ONLY if breaking news

 GETTING MEDIA ATTENTION

 1. Look in high school or college who you know that is in Media

 2. Get a friend who knows them to pitch for you or FRIEND of FRIEND

 — value focus EXPERT or UNIQUE knowledge

 WHAT MEDIA CONSUMES

 1. TWITTER, EMAIL and Online sites (Posterous is another rising star)

 2. Muckaruck (for ADD types) Chuck Todd? is good Tweeter

 IMMEDIATE FEEDBACK LOOP

 Take conversation focus and expand

 LOCATION BASED NETWORKS

 NBC not using FourSquare or Gowalla CAN’T get exclusives!

 Haven’t worked out value to news consumers yet.

 *** SOCIAL MEDIA used to find audience ***

 CONSUMPTION BEHAVIOURS

 Weekend social news consumption is different

 #(name) have a PARTY every night

 CROWDSOURCING

 Aggregate around Twitter

 Tell stories WHERE PEOPLE ARE… bo

 Book people from Twitter/Facebook

 RESPOND TO CRITICS

 Twitter is a realtime ‘quality check’

 Acknowledge first and respond as needed

 PR BEHAVIOURS

 Spell name correctly

 Know when and how to pitch the RIGHT person–check source CISION?!

 Email and wait for response AND be part of conversation before pitch

 Think through needs of the STORY (doctor, patient, pharma rep…)

 TWITTER SOFTWARE TOOLS

 Search.Twitter.com

 Twitter App for Blackberry

 Tweetdeck

 Looking ‘human’ tools to listen across NBC brands