Archive for the 'Software' Category

Twitter the Radio Star

2010/08/20

Twitter looks like an old school Radio Network if you think about Twitter feeds or streams as radio stations and the Twits that Tweet station managers–by the way I Tweet too.  Twitter wants to make you a Radio Star.

Twitter Resonance

Twitter, and I, believe that advertisers should pay more for Tweets that go further and are visible longer.  The stories attached to the long lasting, high quality Tweets are there because the Twitterverse believes that they are valueable.

Resonance and Value

What do you do when you see a ‘cool’ Tweet?  I measure it–figure out if it helps me now or might help me later.  The help means can it provide value, whatever that means to me.  Value includes passing on to others or Re-Tweets, RT to Twits everywhere and of course messages of ‘thanks’ are often received from the Twits whose Tweets are Re-Tweeted.

Resonance Measures

Though Twitter’s focus is the time and distance Tweet’s travel when they measure Resonance you should consider that each Tweet has its own CONTENT RESONANCE and each Twit, ok blogger or author, has their own BLOG RESONANCE.

SEO and Resonance

Twitter changes so quickly that the old way of shaping web sites and blogs for search engine spider visibility or SEO is now obsolete.

Yes, it will still be done and yes it will justify an invoice to a business owner but the search engines will slowly ignore the old ways and this starte May and June of this year with Google’s CAFFEINE algorithm and will accelarate as Google deploys Semantic SEO.

BlueTrainSEO

This is the Twitter feed of a recent follower @SpeedSynch where I created Semantic SEO Reports with SpeedSynch our internet marketing tools and software to understand the BLOG RESONANCE @BlueTrainSEO.  Note that this report is only from Tweets on the first Twitter page and created 2010.08.20 so if you look at the site now it will be different.

Note:  Click twice to expand or again or use zoom feature in your browser

SpeedSynch Semantic SEO Reports @BlueTrainSEO for Twitter Resonance Measures of the Twitter Stream

Semantic SEO Reports: @BlueTrainSEO 2010.08.20 Twitter Resonace Measure

Contact us about Twitter Resonance measures and analytics to help you boost your Social Media and Internet visibility.

Cheers,

Nick Trendov

www.speedsynch.com

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Twitter Rules Internet Marketing Tools

2010/08/13

It is easy to see why Twitter rules other internet marketing tools after watching how media reporters and producers use Twitter.  They must deal with slowly changing and awkward business models, conform to internet marketing demands that content be optimized for search engines and deliver a highly readable, entertaining and engaging product called news.

Typically enticing search engine spiders to content is performed by search engine professionals who don’t have the burden of readability and in this commentary we explore how Twitter is used to deliver stories across the internet at large much like reporters and the media companies that they serve.  We also consider the how and why of semantic meaning’s impact on the stories delivered via Twitter as the search market speeds towards Semantic Search and Semantic SEO. For those who are experienced with Twitter look at the story rules and internet marketing tools for innovative ideas.

The #journatchat video below offers practical and proven ideas and new perspectives from experienced Twitter users to inspire you and illustrates new internet marketing tools that enhance the value that you or your company receives from investing in Twitter.

HOW WE EDIT THIS BLOG POST TO MATCH A SEMANTIC SEO REPORT

  1. Gathered, adopted and created new content to fit format of Semantic SEO Reports.
  2. Created Semantic SEO Reports with SpeedSynch Internet Marketing Software Tools.
  3. Edited this blog post until the second Semantic SEO Reports firt our Competitive Analysis.

* ‘Before and After’ Semantic SEO Reports at the end of this post.

Twitter Rules for Engagement

Today there are literally hundreds of Twitter ‘how-to’ guides available whether you are new to Twitter or want to understand how professionals use Twitter daily.  In my experience the best way to learn Twitter is to use it according to your work objective which sets the rules to follow.

How do I use Twitter?

Google will return 1,800,000 hits or results if you search for “How do I use Twitter” and you may grow old before your first Tweet.  I started with the same challenges and here is how I did it;

  • First I signed up for one personal and another company account to learn both perspectives at once.
  • I Tweeted from one account to the other to see how things worked and looked at reports.

First I looked for people or companies I know for Twitter users to ‘follow’.  Then I looked for trending topics and news on the Twitter home pages and got comfortable enough to copy how and when experienced people Tweeted.  Finally I looked for Twitter ‘how-to’ books and internet topics to provide me with the perspectives to understand the Twitter processes that fit my work.

This initial stage might take you a couple of days, weeks or months and you should strive for comfort both in using Twitter and how to post from the internet with a laptop or from your Blackberry or iPod or whatever device you have.  The way you get your message to Twitter is one step and the story is the other.

1 Twitter Value Rule

Tweets benefit from semantic SEO to deliver value from viewer perspectives.

2 Tweet Story Rules

  1. Tweets Educate by telling how or why something is done or done differently.
  2. Tweets Indicate when changes happens or when we must measure differently.

3 Twitter Story Preparation Rules  @SpeedSynch

  1. Tell the whole story in 140 characters, no links.
  2. Tell part of the story and include links to content on blogs or people links.
  3. Point to people or blogs and add value perspectives to help searchers.

Storytelling on Twitter is different that blogs and other forms of storytelling because of the simple 140 characters restriction for each Tweet. This limit should not worry you as a lot may be said with 50 characters or less and each Tweet may include one or more links to other documents or blogs to add detail and texture to each Tweet. Delivery of stories is the core value of Twitter and the flexibility of connecting people and outside data makes it very easy to support the new SEO or semantic search engine optimization currently being implemented by Google and other search engines in the form of semantic search algorithms.

Stories Mine Opportunities

Stories are the currency of Twitter and stories find people directly and indirectly by being Re-Tweeted or RT and by being read in the Social Media platforms who display Tweets like this WordPress blog or LinkedIN.  The brilliance of the 140 character story size is the ability for other Social Media platforms to handle the quantities for their own users without needing to duplicate the high cost and complexity of the Twitter software platform and hardward architecture.  Stories attach to people who add perspectives to identify opportunities related to sales, customer service, innovation or just community participation.

Opportunities Mine People

Once opportunities are assessed then the people that can exploit them run with the story.  Essentially the stories on Twitter mine opportunities first and then the opportunities mine people.

In the quickly evolving story of the Semantic Web SEO professionals must now change how they work by shifting from keyword phrases to keyword semantic themes as search engines will soon evaluate search engine rank according to the meanings of words according to how they are meant by users. Any words used in similar spaces or context will be deemed to share the same meaning. This is drastically different than the current SEO approach and it may be that your next social media expert, the one who will be fluent in semantic search, will be a journalist.

4 Social Media Twitter Rules

  1. Tweet your Story to other Social Media platforms.
  2. Deliver your Story so that it can be Re-Tweeted or re-told later.
  3. Connect your Tweets to your Blogs and Social Media Platforms.
  4. Help visitors to your Web or Social Media sites Tweet or Follow you.

All social media platforms of any worth now have Twitter options that allows their members to post what they Tweet into their blog or community spaced and to write and post Tweets into Twitter from their community spaces. As a member of other Social Media platforms I look to see how Twitter is connected with each as I visit and once I see how others use Twitter I look to FAQs or ask in groups how I might do the same. WordPress recently added a Twitter button! 

SpeedSynch.com and my other blogs now have Twitter!

Wordpress adds Twitter button for blogs

SpeedSynch.com and my other blogs now have Twitter!

5 Twitter Rules for New Product Introductions

My main goal for using Twitter is to introduct our SpeedSynch internet marketing tool to help companies cope with the next generation of SEO, Semantic search. These 5 Twitter rules are specifically aimed at educating people as the why they must act now rather than wait on the rest of the market to adapt to semantic search, why SpeedSynch semantic marketing tools create value quickly and samples of instant SEO Reports. This is a hard task considering that SEO or search engine optimization has changed little in ten years and now Google is quickly moving from word combinations to thematic meaning for blog content and to evaluate the value of links and backlinks. 

  1. Select a Product name with Semantic SEO potential.
  2. Create multiple blogs and social media spaces so each one adds semantic meaning.–
  3. Use Twitter to Educate and Indicate to add value to current or future customer need.
  4. Engage stories first, then add semantic meaning and finally deliver them to people.
  5. Monitor changes in the semantic meaning of stories to predict behaviour changes.

 Twitter Works Hard

Twitter matters and so much so that NBC the news and TV conglomerate has integrated Twitter into their daily operations. There reporters and producers use Twitter every day to find breaking stories, to build back-stories, day-after stories today and this video of a #journat LIVE with NBC interview is worthwhile for every Twitter user to see, at least once. 

Internet Marketing Tools

Twitter is the internet marketing tools for finding breaking news according to NBC and it will help you educate and indicate with stories whether it is to your family, friends, company or customers. There are other tools that complement Twitter by creating or viewing Tweets better or faster and analyzing who Tweets and what they say. 

When you search for Twitter software tools you will find millions of pages which takes us back to the technique of finding out what works for others and limiting our focus to the work that we have to accomplish. 

2 Twitter Semantic Search Rules

Crafting and diplaying Tweets is an important value delivered by Twitter though the stories generated and exchanged by Twitter users are the real value of Twitter. We recommend that our clients consider the value of tools that prepare stories to align to the needs and behaviours of Twitter users.  Googles push towards Semantic Search allows SpeedSynch Semantic SEO Reports to deliver semantic meaning critical for Tweeting and the following Twitter rules; 

  1. Exploit Twitter for Competitive Analysis.
  2. Rank Higher with Semantic SEO Reports to add meaning to content and backlinks.

This is the short story of what I did and what I do to go to market with Twitter and remember that you need may be different. You can’t go wrong with an investment in Twitter and I’ve added a link to the #journchat video for you. 

Comments are welcome here or @SpeedSynch 

Cheers, 

Nick Trendov 

www.speeedSynch.com

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** Click twice to open and enlarge impage or zoom with your browser.

'Before' SEO Reports Semantic map of original blog post by SpeedSynch Internet marketing software

'Original or Before' modifying "Twitter Rules Internet Marketing Tools"

The semantic map below is from the original ‘Twitter Rules Internet Marketing Tools’ blog post.  The blog post was adjusted three or four times to ensure the proper semantic signature to also correspond with SEO for current and future semantic algorithms.

Enhanced Post with Semantic Signature of "Twitter, Rules for Internet Marketing Tools"

'After' we Modifted Post to fit target Semantic SEO Reports pattern of Twitter Comptetive Analysis

NBC News in a #journatchat 

Ryan Osborn @rozzy SOCIAL MEDIA DIRECTOR focused to lead

— individual pitches are impossible without relationships NO  — groups impact reporters YESNBC.com has Twitter Staff listVideo of #journatchat LIVE with NBC News

 GOOD PITCHES

 1. Real story of 1 person and integrate into the big picture–emotion

 2. Include TRANSMEDIA elements within a story including statistics

 — expert or similar stories IMMEDIACY WORKS (email people too)

 — understand the show NARRATIVE (pitch by email) DIRECT MESSAGE

 — ‘second day story’ GIVES A TOPIC LEGS but TODAY!

 * Every story has a Social Media Component #journat

 HOW MEDIA PEOPLE FIND GOOD SOURCES

 News sources are evolving and a big question!

 Look for what are different people saying?!

 TWITTER SEARCH DETERMINES BREAKING NEWS

 STORY LAYOUT

 1. TransMedia template

 2. Current SKYPE or APPLE video is OK

 Know what you are talking about

 Say it engergetically

 Say it simply

 BREAKING NEWS

 1. On-line Twitter vs Blog vs TV is evolving

 2. NO voicemail pitches — email or Twitter

 TWITTER IS THE PLACE FOR BREAKING STORIES

 HOW TO ALERT MEDIA

 Tweet Media ONLY if breaking news

 GETTING MEDIA ATTENTION

 1. Look in high school or college who you know that is in Media

 2. Get a friend who knows them to pitch for you or FRIEND of FRIEND

 — value focus EXPERT or UNIQUE knowledge

 WHAT MEDIA CONSUMES

 1. TWITTER, EMAIL and Online sites (Posterous is another rising star)

 2. Muckaruck (for ADD types) Chuck Todd? is good Tweeter

 IMMEDIATE FEEDBACK LOOP

 Take conversation focus and expand

 LOCATION BASED NETWORKS

 NBC not using FourSquare or Gowalla CAN’T get exclusives!

 Haven’t worked out value to news consumers yet.

 *** SOCIAL MEDIA used to find audience ***

 CONSUMPTION BEHAVIOURS

 Weekend social news consumption is different

 #(name) have a PARTY every night

 CROWDSOURCING

 Aggregate around Twitter

 Tell stories WHERE PEOPLE ARE… bo

 Book people from Twitter/Facebook

 RESPOND TO CRITICS

 Twitter is a realtime ‘quality check’

 Acknowledge first and respond as needed

 PR BEHAVIOURS

 Spell name correctly

 Know when and how to pitch the RIGHT person–check source CISION?!

 Email and wait for response AND be part of conversation before pitch

 Think through needs of the STORY (doctor, patient, pharma rep…)

 TWITTER SOFTWARE TOOLS

 Search.Twitter.com

 Twitter App for Blackberry

 Tweetdeck

 Looking ‘human’ tools to listen across NBC brands

Non Profit Fundraising and Semantic Search Visibility

2010/08/04

Fundraising and Internet Search

Non-profits and NGOs or non-governmental organizations face difficult times fundraising today, whether its the economy or a steadily increasing difficulty in getting messages to the people who have an affinity with their goals, and Googles transition to semantic search may be helpful.

Internet Marketing and Relationships

It seems the rules of internet marketing are changing faster than non-profits and NGOs in their adoption of the technology to get their message out to community members to mobilize action and this is understandable.  Non-profits take pride in their work and their communities and typically value stable relationships that are long term, all of the things which the internet is not.

Relationships and Content

Relationships on the internet can be consumated or destroyed with the click of a button or the clack of a typists fingures on the latest netbook and Google’s new semantic search may be the ideal way to synchronize the long term orientation of non-profits or NGO’s to the extremely short term orientation of the content makers and most searchers on the internet.

Content and Semantic Search

This semantic map of Jeffrey Bradach’s ‘Scaling Impact’ helps identify what is seen by search engine spiders that now employ semantic search algorithms.

CLICK ON THE IMAGE BELOW TO ENLARE AND NOTE THE KEYWORD THEMES

Semantic SEO map of Scaling Impact for Non-Profits and NGOs

Semantic SEO maps of content help Non-Profits and NGO messages get seen on the Internet

This Semantic SEO map was created with SpeedSynch Internet Marketing software from a blog post in Stanford’s Social Innovation Review and is a superb example of good content virtually invisible, unless you know where to find it. I only found it because of a Twitter Alert 

There is a simple way to make Jeffrey’s or Stanford’s or your non-profit or NGO posts visible and it is called search engine optimization or SEO.  However, you can’t just Google or BING “SEO classes” as the rules have changed this month and will change event faster.  Indeed the old style SEO, last weeks secrets, now are good for entertainment value as Google is moving faster to Semantic SEO especially with the purchase of Metaweb last month.

Social Media vs Google, will Semantic Search help?

Semantic usually refers to the study of meaning and the Semantic Web is a term coined by W3 is meant to describe the tools and techniques needed to add meaning to the content on the internet rather than a thing.  This is an important distinction to keep in mind.

Semantic SEO

Semantic SEO is the natural progression of SEO or Search Engine Optimization and a shift to creating value from words to using concepts which is critical as there is so much content, text, images, audio and vido to sort through on the internet before your find what you need.

Google needs new mojo to fight off social media and with the Metaweb acquisition it looks like semantic search is Google’s choice and it should be the choice of your non-profit or NGO too.

Cheers,

Nick Trendov

www.speedsynch.com

LinkedIN Answers and Semantic SEO is the future of search.

2010/08/04

LinkedIN inspired this comment on the future of search and the my Twitter posts here:

Why and How to tweet, blog, link and backlink. See Future of Search is Linked #IN Answers & Semantic SEO maps http://tinyurl.com/INsemanticSEO and http://tinyurl.com/newRulesBlogsLinks

“What types of books do you read?”  is a simple question on LinkedIN Answers that illustrates why LinkedIN and Semantic SEO is the future of search and even better “What types of books do you read?”  had attracted ‘human’ searchers which led to another question–can we use this simple question to attract search engines spiders? 

As I looked at the simple question in the LinkedIN Answer forum I realized that the people who had responded to the question had varying interests and experience, abd tge fact that so many interesting people with diverse interests had been attracted to respond to this simple question intrigued me so much that it inspired me to build the semantic blog post below which is specifically designed to attract a search engine spider’s need to find a semantic algorithm.

Semantic Blogging by Numbers

If you want or need your blog to be seen by search engines and ranked highly then keyword stuffing and building hundreds or thousands of backlinks may have worked before but semantic SEO is the future.  For blog visibility you must now include text and other content that fits the semantic meanding of searchers rather than text searchers enter into search engines. 

Searchers, Semantics and Spiders

As you search the internet today you, like most of the people in the world since early 2009, will probably start in a Social Media platform like WordPress, LinkedIN, Twitter, Youtube or Facebook.  A search engine is probably your second choice and for Google, BING and Yahoo this is a problem and a threat to their business models, so they must improve their service and find a way to give you what you need better, faster and cooler.  Enter the search engine spider and the semantic search.

The search engine giants are quickly improving their search algorithms and providing their spiders the ability to understand the semantic meaning of a blog post or other web site content.  Once the spiders understand the semantic meaning of your blog post then they check their huge databases to find content with similar semantic meaning and associate your blog post with the keywords used by human searchers who have ‘voted’ the content as the Answer to their Question which started as keywords typed into a search windows. 

Search engine spiders now determine the search words used to find your blog post or web site, not your words or tags or backlinks or even what you think your words mean.

Answers, Blogs and Semantic SEO

This is my first answer to “What types of books do you read?”  and the semantic map is below this initial answer.

 
What kind of books do you read?
Lee, this is the second best question I’ve seen in LinkedIN, brilliant!
I don’t read books, I look for stories and taking this perspective has affected how I read and which books read me.

Stories are both converyors of content and markers to help you find what you look for in conversations or books and you won’t go wrong if two of the ways you define stories are containers and maps. One of the reasons I don’t read books is that the stories inside books provide richer persectives if you can find them and combine them to your benefit rather than how, when and where they were offered by the publisher.

Books on the other hand are Guttenberg’s version of the video game and while they do more, two of the ways I look at books are books as addictions and books as self-conditioning tools. Another reason that I don’t read books is that the stories in them transport other stories that benefit the publisher, editor, author or their patron. Reading the stories allows me to learn about conditioning and self-conditioning.

Great question and I thought that I would offer a semantic map of this post and the thread for your viewing pleasure!

CLICK ON THE SEMANTIC SEO MAP OF THE TEXT ABOVE TO ENLARGE

Semantic SEO map of LinkedIN Answer to "What types of books do you read?"

LinkedIN Answers, Semantic SEO and the Future of Search -- Answer 1

 My second answer shows I adjusted the text and how search spiders see the post now.

* Note to SEO Professionals:  Look at all 3 Semantic SEO maps for a LinkedIN connection.

What kind of books do you read?

Lee, this is the best question I’ve seen in LinkedIN, brilliant!

I don’t read books, I look for stories and taking this perspective has affected how I read and which books read me.

Stories are both converyors of content and markers to help you find what you look for in conversations or books and you won’t go wrong if two of the ways you define stories are containers and maps. One of the reasons I don’t read books is that the stories inside books provide richer persectives if you can find them and combine them to your benefit rather than how, when and where they were offered by the publisher.

Books on the other hand are Guttenberg’s version of the video game and while they do more, two of the ways I look at books are books as addictions and books as self-conditioning tools. Another reason that I don’t read books is that the stories in them transport other stories that benefit the publisher, editor, author or their patron. Reading the stories allows me to learn about conditioning and self-conditioning.

In my experience most books read people as people purchase books that have an affinity with their current or future interests or the opportunities and challenges that they may face. The book, whether paper or ebook provides richer perspectives and helps them find questions and refine answers. Just like Google or LinkedIN answers.

Great question and I thought that I would offer a semantic map of this post and the thread for your viewing pleasure!

CLICK ON THE SEMANTIC SEO MAP OF THE TEXT ABOVE TO ENLARGE

My second answer to the LinkedIN question "What types of books do you read?"

The Semantic SEO map of LinkedIN Answer 2 created by SpeedSynch Internet Marketing Software

Semantic SEO Companison of Both Answers

Here is a comparison of both Semantic SEO maps created by SpeedSynch Internet Marketing Software.

A comparison of 2 Semantic SEO maps for LinkedIN Answers to illustrate the impact of Semantic SEO on blog posts

A comparison of 2 LinkedIN answers to illustract Semantic SEO and Search Engine Visibility

 
 
 
 

 

LinkedIN Answers is a fast way to understand what is top of mind for the people in LinkedIN and the LinkedIN Answers forum provides response to question that are rich in meaning and offer a superb context to explore semantic SEO.

Semantic SEO is the future of search and it is here now.

Semantic SEO and First Semantic Blog Post

2010/07/31

Semantic usually refers to the study of meaning and the Semantic Web is a term coined by W3 is meant to describe the tools and techniques needed to add meaning to the content on the internet rather than a thing.  This is an important distinction to keep in mind.

Semantic SEO

Semantic SEO is the natural progression of SEO or Search Engine Optimization and a shift to creating value from words to using concepts which is critical as there is so much content, text, images, audio and vido to sort through on the internet before your find what you need.

Semantic SEO Precision and Semantic SEO Perspectives

Facebook’s ‘semantic secret’ is the use of avery small number of categories to  help their community members navigatethe massive amounts of community generated content.  While using categories this way appears contrary to the notion of ‘semantic’ which is highly academic and generally precise in methodology.  The two approachs provide value that complements both and the difference is one of perspective rather than effectiveness.  Facebook takes the perspectives of the community they serve while Google and academics appear to take the command and control perspective of ‘we know best’.

Story Lens — A Semantic view of Perspectives

I am a storyteller and to help me tell stories or blog, find stories or understand what I find, I use a tool that I call a Story Lens.  The Story Lens helps me understand anything from up to five simultaneous story perspectives:

Story.
Story told 2 times is a Process — to ensure compliance.
Story told 3 times becomes Software — to accelerate process.
Story told 4 times becomes Brand — to establish property rights.
Story told 5 times becomes Measure — to evaluate and manage ROI.

STORY LENS PERSPSPECTIVES

Story … Process … Software … Brand … Measures

In my experience on one side of a story lens are the storytellers and artists and on the other side accountants and engineers.

MODELS, CONVERSATIONS and SEMANTIC MAPS

Facebook vs Academics
1.  Perspective trumps Precision
2.  Facebook storytellers on the story lens left side and accountants on the right

Georgi Kobolorov brilliantly sums up the Facebook perspective of the Semantics web

“Quite often, the term over-engineered comes to my mind when I look at ontologies. I wonder if that’s a characteristic of the Semantic Web or of the mainly academic community behind it? For a comparison, look at Facebook’s Open Graph Protocol: People, Places, Products, and a few properties for each. Good enough, isn’t it?”

SPEEDSYNCH MAP

This is the SpeedSynch map of Georgi’s ‘un-semantic’ blog conversation that I quoted above.

Semantic Blog posts, backlinks and links are critical for search engine rank

SpeedSynch maps offer Semantic raw material for blog posts, backlinks and links to achieve top search engine rank

Neuropersona vs Marketers

  1. People Perspectives trump Precise Models
  2. Storytellers on left side of story lens vs Marketers on right

To make money sell the Semantic Web as a product rather than the processes and techniques required to add meaning to the content found in the internet.  Sell Ontology as business pays handsomely for precision.

To help people sell stories and they are the self-adjusting mechanism that keeps navigation and value relevant when the perspectives of searchers and suppliers of content change.

Our SpeedSynch product is a combination of semantic software designed at internet marketing software and a technique that we call Neuropersona or semantic behaviour mask that lets us understand needs of people who search the internet for meaning or content.

Cheers,
Nick Trendov
www.speedsynch.com