Archive for the 'Brand' Category

Twitter Rules SEO

2010/08/16

Twitter provides value that Google or other search engines and Social Media platforms can’t copy, real time competitive analysis window to their users or community members so that it is possible to see what is on their mind now.

Twitter and Social Media

Social Media is the great equalizer to corporate domination of the internet and Twitter provides a platform for people to;

Bridge Social Media and Corporate Web sites for–

  • Content
  • Opinions

Deliver focus Alerts or Content to–

  • Followers
  • People who Search by Keywords

Social Media and SEO

It is important to note that Search Engine Spiders, the software robots that travel all web sites that receive them, cannot access all the content of the Social Media sites as it is protected as an asset and indeed it is used to convince both Users aka Community Members and Advertisers alike that their brand and social media space is unique and worth the visit and advertising investment.

Semantic SEO is about to change this value measure and the corporations that depend on it.

Semantic SEO and Social Media

Semantic SEO is being used by Google, BING and Yahoo as a competitive advantage and shifts the concept of SEO or Search Engine Optimization from a keyword orientation to meanings understood by the words typed into a search engine and the relationship of those words to content on corporate and social media sites.  The shift from word combinations to meaning will change the internet.

Consider the example of ‘cool fresh water’ and the meaning it conveys to someone who is thirsty as a result of playing football, hockey or any other sport.  In the Americas a search for ‘cool fresh water’ will find content related to PET STORES!  Why?  The top positions on the Google SERP or search engine results page are determined by content relevance and volume according to ‘backlinks’ or the links created in content in other web sites that ‘point’ to the sites shown in Google’s SERP.

Pet stores may not be the answer that most people ‘mean’ when they type ‘cool fresh water’ into a search engine and yet according to current SEO practices and measures that is the result that Google with all of its sophisticated algorithms deems to supply.

Twitter and Meaning

Now lets go to Twitter and check the results from ‘cool fresh water’ and you will see this…

'cool fresh water' Twitter Search to show SEO Reports impact

Twitter Search on 'cool fresh water' shows Multiple Simultaneous Perspectives

Meaning and Perspectives

If you we thirsty because of playing a sport or hiking in the mountains or because of visiting the desert as a tourist the Google search results would not be very helpful but the Twitter search results are very short and you can quickly scan and compare your perspective to the perspectives of the people who Tweeted or posted comments.  Showing multiple perspectives is much more valuable that offering thousands or millions of results that start with Pet Stores.

Twitter SEO Rules

Twitter and the other Social Media platforms, including LinkedIN, is the reason that over half of searches on the internet now start in social media platforms.  SEO value has shifted from the search engines, Google and others, and the rules of SEO have changed.

These are the two most significant rules in the age of Twitter dominated SEO–

  1. Tweets create instant ‘backlinks’ and deliver Searchers to content that reflects their immediate perspective
  2. Tweets must reflect the immediate perspective of Searchers

Multiple Perspectives and SpeedSynch

We craft Tweets that reflect Searcher perspectives is with SEO Reports created with SpeedSynch internet marketing software tools.  How it’s done is simple, but takes a little practice.  Search on ‘Neuropersona, SpeedSynch, Internet Marketing Tools, SEO Reports’ and look for the URL with ‘Neuropersona’ which will illustrate the connection between search behaviours and content.  This is what you are looking for–

  1. Searcher perspectives change according to their need–‘cool fresh water’
  2. Searcher need is reflected by the work they need done and how they measure or their ‘story lens’

Since searchers may have multiple perspectives when they search ‘cool fresh water’ we use the concept of a mask to describe each perspective.  Any searcher can put on one or more masks that reflect their perspective of meaning of the words ‘cool fresh water’.  One mask or Neuropersona mask indicates what they are looking for in a result for their search.  Find the right mask and you can find any searcher who wears that mask.

Building the correct Neuropersona mask lets you find any searcher who’s immediate needs are reflected in the content that is used to build the mask and the content is built with stories important to searchers.  See how masks are built here and an overview here.

Now and Twitter SEO Reports

We use SpeedSynch internet marketing tools software to build the semantic maps below to illustrate how web sites are static and change much more slowly that Twitter feeds or streams.  People tend to update Twitter faster and this behaviour reflects what is on their minds NOW rather than what was on their web sites 3 or 6 months ago when they updated their website.  Twitter is NOW.

* Double click on image below to enlarge.  Note the difference between Twitter words and Web site words!

Jeff-Rubingh SEO Reports of Web Blog vs Twitter feed

Twitter is NOW--Note difference in Jeff-Rubingh Twitter and Web blog SEO Reports

Twitter SEO Reports Rules

Build Tweets that reflect the immediate need of searchers and you will dominate relevance and not need SEO investments that require months to implement.  In the months that you invest in PPC and SEO searcher needs will change and so will Twitter.

Cheers,

Nick Trendov

www.speedsynch.com

Tom’s son on Thomson and SEO Diagnostics

2010/08/02

Thomson and SEO Diagnostics

Thomson-Reuters appears to have seen the light on the internet and is aggressively seeking expertise in the new old medium.  Google or BING “Thomson, SEO, jobs” and see yourself what Tom’s son saw.  Read the SpeedSynch SEO Semantic Diagnostics map below crafted by software almost ten years old and wrapped with Microsoft Excel 2010 for better, faster and cooler Semantic SEO.

For me the interesting part of their search which is seemingly designed to bootstrap an entire business to serve the legal profession is the key element of SEO diagnostics.  How is it possible that lawyers would let a corporation with little experience in a critical part of their business sell them services?  Will the Thomson brand make up for the tardiness to market?

I know a dozen folks that should be able to outdo any Thomson expert and would except that they use SEO to make money personally.  These entrepreneurs must instantly adapt to market changes and non-market changes like changes to search engine algorithms.  They are highly flexible and fast, don’t have layers of management and conflicting metrics or politics.

Thomson may make money and hopefully  their SEO diagnotics will add some humour to our day, after all would you get a firm with a web site with the semantic meaning below to craft SEO?

Click on Semantic SEO MAP to enlarge…

SpeedSynch Semantic SEO map of Thomson-Findlaw site 2010.08.01

Would you call these guys to do your SEO?

But what does this post have to do with semantic SEO?  — Nothing that’s the point…Thomson, though on the other hand it could be worse…wait until they discover Social Media!

Cheers,

Nick

www.speedsynch.com

Semantic SEO and First Semantic Blog Post

2010/07/31

Semantic usually refers to the study of meaning and the Semantic Web is a term coined by W3 is meant to describe the tools and techniques needed to add meaning to the content on the internet rather than a thing.  This is an important distinction to keep in mind.

Semantic SEO

Semantic SEO is the natural progression of SEO or Search Engine Optimization and a shift to creating value from words to using concepts which is critical as there is so much content, text, images, audio and vido to sort through on the internet before your find what you need.

Semantic SEO Precision and Semantic SEO Perspectives

Facebook’s ‘semantic secret’ is the use of avery small number of categories to  help their community members navigatethe massive amounts of community generated content.  While using categories this way appears contrary to the notion of ‘semantic’ which is highly academic and generally precise in methodology.  The two approachs provide value that complements both and the difference is one of perspective rather than effectiveness.  Facebook takes the perspectives of the community they serve while Google and academics appear to take the command and control perspective of ‘we know best’.

Story Lens — A Semantic view of Perspectives

I am a storyteller and to help me tell stories or blog, find stories or understand what I find, I use a tool that I call a Story Lens.  The Story Lens helps me understand anything from up to five simultaneous story perspectives:

Story.
Story told 2 times is a Process — to ensure compliance.
Story told 3 times becomes Software — to accelerate process.
Story told 4 times becomes Brand — to establish property rights.
Story told 5 times becomes Measure — to evaluate and manage ROI.

STORY LENS PERSPSPECTIVES

Story … Process … Software … Brand … Measures

In my experience on one side of a story lens are the storytellers and artists and on the other side accountants and engineers.

MODELS, CONVERSATIONS and SEMANTIC MAPS

Facebook vs Academics
1.  Perspective trumps Precision
2.  Facebook storytellers on the story lens left side and accountants on the right

Georgi Kobolorov brilliantly sums up the Facebook perspective of the Semantics web

“Quite often, the term over-engineered comes to my mind when I look at ontologies. I wonder if that’s a characteristic of the Semantic Web or of the mainly academic community behind it? For a comparison, look at Facebook’s Open Graph Protocol: People, Places, Products, and a few properties for each. Good enough, isn’t it?”

SPEEDSYNCH MAP

This is the SpeedSynch map of Georgi’s ‘un-semantic’ blog conversation that I quoted above.

Semantic Blog posts, backlinks and links are critical for search engine rank

SpeedSynch maps offer Semantic raw material for blog posts, backlinks and links to achieve top search engine rank

Neuropersona vs Marketers

  1. People Perspectives trump Precise Models
  2. Storytellers on left side of story lens vs Marketers on right

To make money sell the Semantic Web as a product rather than the processes and techniques required to add meaning to the content found in the internet.  Sell Ontology as business pays handsomely for precision.

To help people sell stories and they are the self-adjusting mechanism that keeps navigation and value relevant when the perspectives of searchers and suppliers of content change.

Our SpeedSynch product is a combination of semantic software designed at internet marketing software and a technique that we call Neuropersona or semantic behaviour mask that lets us understand needs of people who search the internet for meaning or content.

Cheers,
Nick Trendov
www.speedsynch.com