Archive for the 'Uncategorized' Category

CV’s or Resumes are an outdated way to communicate skills and expertise

2011/08/14

CV’s or Resumes are an out dated way to communicate skills and expertise as shown by SpeedSynch Resonance Maps.

Consider how close Tony’s CV and the Workopolis job requisition below which brilliantly communicates a need for expertise.

How Tony's CV Resonates & aligns his expertise to the Job requisition

Workopolis Job requisition and Resume or CV Resonance Alignment

This is how a Job Requisition RESONANTES

Tony used the @SpeedSynch Resonance Map of the Kingston Hospital job requisition to direct his interview focus from the perspective of the employer to rise above his competition!

The interview went very well and the final question was ‘do you have any questions’, to which Tony replied, ‘ tell me what you mean by Organizational development and how this project will impact your Stakeholders’.

How did Tony know that these were two critical issues for the employer?  He looked at the SpeedSynch Resonance Map;

Tony used the SpeedSynch Resonance map of the Job Requisition to ask 2 critical questions

@SpeedSynch Resonance Maps highlight 2 Critical Questions

Call us if you need to align people or project teams to reduce your risk or improve the quality of your project outcome.

Cheers,

Nick @Scenario2 @SpeedSynch

 

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How do you Know? –Predictive Analytics Learnings

2011/06/21

‘How do you Know’ is a story about distorted perception told via ‘The Matrix’ and the three cafe tables.

3_cafe_tables

The Matrix is made up of programs or ‘numbers’ who attempt to destroy people or ‘stories’ and the people learn to recognize programs as anomolies in the Matrix like woman in red dress that is among people dressed in black.

Woman

As woman or car goes past three cafe tables the person sitting at each table measures differently and later when they compare observations it seems as the ‘data’ or the woman/car changes as it goes past each table.

This happens between organizations, in organizations or at a cafe and attempts at precision doesn’t improve ‘accuracy’, indeed it distorts the ‘real’ thing whether it is a car or a woman that passes by cafe tables.

How do you Know? is a representation of the frequency, detail and perspective of measurement that is distorted further when it is recorded and yet again when it is retrieved and analyzed.

Significant stress is caused by mis-understanding or distorted perception caused by the analysis of content, either numbers or stories, that is inappropriately aggregated programatically or mathematically.

The next time you review ‘historical’ data for marketing or operational analytics consider the story of the 3 cafe tables and ask the simple question–How do you Know?

Cheers,

Nick @SpeedSynch @Groups_Groups @Scenario_2 @Marketstory

Twitter Rules Internet Marketing Tools

2010/08/13

It is easy to see why Twitter rules other internet marketing tools after watching how media reporters and producers use Twitter.  They must deal with slowly changing and awkward business models, conform to internet marketing demands that content be optimized for search engines and deliver a highly readable, entertaining and engaging product called news.

Typically enticing search engine spiders to content is performed by search engine professionals who don’t have the burden of readability and in this commentary we explore how Twitter is used to deliver stories across the internet at large much like reporters and the media companies that they serve.  We also consider the how and why of semantic meaning’s impact on the stories delivered via Twitter as the search market speeds towards Semantic Search and Semantic SEO. For those who are experienced with Twitter look at the story rules and internet marketing tools for innovative ideas.

The #journatchat video below offers practical and proven ideas and new perspectives from experienced Twitter users to inspire you and illustrates new internet marketing tools that enhance the value that you or your company receives from investing in Twitter.

HOW WE EDIT THIS BLOG POST TO MATCH A SEMANTIC SEO REPORT

  1. Gathered, adopted and created new content to fit format of Semantic SEO Reports.
  2. Created Semantic SEO Reports with SpeedSynch Internet Marketing Software Tools.
  3. Edited this blog post until the second Semantic SEO Reports firt our Competitive Analysis.

* ‘Before and After’ Semantic SEO Reports at the end of this post.

Twitter Rules for Engagement

Today there are literally hundreds of Twitter ‘how-to’ guides available whether you are new to Twitter or want to understand how professionals use Twitter daily.  In my experience the best way to learn Twitter is to use it according to your work objective which sets the rules to follow.

How do I use Twitter?

Google will return 1,800,000 hits or results if you search for “How do I use Twitter” and you may grow old before your first Tweet.  I started with the same challenges and here is how I did it;

  • First I signed up for one personal and another company account to learn both perspectives at once.
  • I Tweeted from one account to the other to see how things worked and looked at reports.

First I looked for people or companies I know for Twitter users to ‘follow’.  Then I looked for trending topics and news on the Twitter home pages and got comfortable enough to copy how and when experienced people Tweeted.  Finally I looked for Twitter ‘how-to’ books and internet topics to provide me with the perspectives to understand the Twitter processes that fit my work.

This initial stage might take you a couple of days, weeks or months and you should strive for comfort both in using Twitter and how to post from the internet with a laptop or from your Blackberry or iPod or whatever device you have.  The way you get your message to Twitter is one step and the story is the other.

1 Twitter Value Rule

Tweets benefit from semantic SEO to deliver value from viewer perspectives.

2 Tweet Story Rules

  1. Tweets Educate by telling how or why something is done or done differently.
  2. Tweets Indicate when changes happens or when we must measure differently.

3 Twitter Story Preparation Rules  @SpeedSynch

  1. Tell the whole story in 140 characters, no links.
  2. Tell part of the story and include links to content on blogs or people links.
  3. Point to people or blogs and add value perspectives to help searchers.

Storytelling on Twitter is different that blogs and other forms of storytelling because of the simple 140 characters restriction for each Tweet. This limit should not worry you as a lot may be said with 50 characters or less and each Tweet may include one or more links to other documents or blogs to add detail and texture to each Tweet. Delivery of stories is the core value of Twitter and the flexibility of connecting people and outside data makes it very easy to support the new SEO or semantic search engine optimization currently being implemented by Google and other search engines in the form of semantic search algorithms.

Stories Mine Opportunities

Stories are the currency of Twitter and stories find people directly and indirectly by being Re-Tweeted or RT and by being read in the Social Media platforms who display Tweets like this WordPress blog or LinkedIN.  The brilliance of the 140 character story size is the ability for other Social Media platforms to handle the quantities for their own users without needing to duplicate the high cost and complexity of the Twitter software platform and hardward architecture.  Stories attach to people who add perspectives to identify opportunities related to sales, customer service, innovation or just community participation.

Opportunities Mine People

Once opportunities are assessed then the people that can exploit them run with the story.  Essentially the stories on Twitter mine opportunities first and then the opportunities mine people.

In the quickly evolving story of the Semantic Web SEO professionals must now change how they work by shifting from keyword phrases to keyword semantic themes as search engines will soon evaluate search engine rank according to the meanings of words according to how they are meant by users. Any words used in similar spaces or context will be deemed to share the same meaning. This is drastically different than the current SEO approach and it may be that your next social media expert, the one who will be fluent in semantic search, will be a journalist.

4 Social Media Twitter Rules

  1. Tweet your Story to other Social Media platforms.
  2. Deliver your Story so that it can be Re-Tweeted or re-told later.
  3. Connect your Tweets to your Blogs and Social Media Platforms.
  4. Help visitors to your Web or Social Media sites Tweet or Follow you.

All social media platforms of any worth now have Twitter options that allows their members to post what they Tweet into their blog or community spaced and to write and post Tweets into Twitter from their community spaces. As a member of other Social Media platforms I look to see how Twitter is connected with each as I visit and once I see how others use Twitter I look to FAQs or ask in groups how I might do the same. WordPress recently added a Twitter button! 

SpeedSynch.com and my other blogs now have Twitter!

Wordpress adds Twitter button for blogs

SpeedSynch.com and my other blogs now have Twitter!

5 Twitter Rules for New Product Introductions

My main goal for using Twitter is to introduct our SpeedSynch internet marketing tool to help companies cope with the next generation of SEO, Semantic search. These 5 Twitter rules are specifically aimed at educating people as the why they must act now rather than wait on the rest of the market to adapt to semantic search, why SpeedSynch semantic marketing tools create value quickly and samples of instant SEO Reports. This is a hard task considering that SEO or search engine optimization has changed little in ten years and now Google is quickly moving from word combinations to thematic meaning for blog content and to evaluate the value of links and backlinks. 

  1. Select a Product name with Semantic SEO potential.
  2. Create multiple blogs and social media spaces so each one adds semantic meaning.–
  3. Use Twitter to Educate and Indicate to add value to current or future customer need.
  4. Engage stories first, then add semantic meaning and finally deliver them to people.
  5. Monitor changes in the semantic meaning of stories to predict behaviour changes.

 Twitter Works Hard

Twitter matters and so much so that NBC the news and TV conglomerate has integrated Twitter into their daily operations. There reporters and producers use Twitter every day to find breaking stories, to build back-stories, day-after stories today and this video of a #journat LIVE with NBC interview is worthwhile for every Twitter user to see, at least once. 

Internet Marketing Tools

Twitter is the internet marketing tools for finding breaking news according to NBC and it will help you educate and indicate with stories whether it is to your family, friends, company or customers. There are other tools that complement Twitter by creating or viewing Tweets better or faster and analyzing who Tweets and what they say. 

When you search for Twitter software tools you will find millions of pages which takes us back to the technique of finding out what works for others and limiting our focus to the work that we have to accomplish. 

2 Twitter Semantic Search Rules

Crafting and diplaying Tweets is an important value delivered by Twitter though the stories generated and exchanged by Twitter users are the real value of Twitter. We recommend that our clients consider the value of tools that prepare stories to align to the needs and behaviours of Twitter users.  Googles push towards Semantic Search allows SpeedSynch Semantic SEO Reports to deliver semantic meaning critical for Tweeting and the following Twitter rules; 

  1. Exploit Twitter for Competitive Analysis.
  2. Rank Higher with Semantic SEO Reports to add meaning to content and backlinks.

This is the short story of what I did and what I do to go to market with Twitter and remember that you need may be different. You can’t go wrong with an investment in Twitter and I’ve added a link to the #journchat video for you. 

Comments are welcome here or @SpeedSynch 

Cheers, 

Nick Trendov 

www.speeedSynch.com

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** Click twice to open and enlarge impage or zoom with your browser.

'Before' SEO Reports Semantic map of original blog post by SpeedSynch Internet marketing software

'Original or Before' modifying "Twitter Rules Internet Marketing Tools"

The semantic map below is from the original ‘Twitter Rules Internet Marketing Tools’ blog post.  The blog post was adjusted three or four times to ensure the proper semantic signature to also correspond with SEO for current and future semantic algorithms.

Enhanced Post with Semantic Signature of "Twitter, Rules for Internet Marketing Tools"

'After' we Modifted Post to fit target Semantic SEO Reports pattern of Twitter Comptetive Analysis

NBC News in a #journatchat 

Ryan Osborn @rozzy SOCIAL MEDIA DIRECTOR focused to lead

— individual pitches are impossible without relationships NO  — groups impact reporters YESNBC.com has Twitter Staff listVideo of #journatchat LIVE with NBC News

 GOOD PITCHES

 1. Real story of 1 person and integrate into the big picture–emotion

 2. Include TRANSMEDIA elements within a story including statistics

 — expert or similar stories IMMEDIACY WORKS (email people too)

 — understand the show NARRATIVE (pitch by email) DIRECT MESSAGE

 — ‘second day story’ GIVES A TOPIC LEGS but TODAY!

 * Every story has a Social Media Component #journat

 HOW MEDIA PEOPLE FIND GOOD SOURCES

 News sources are evolving and a big question!

 Look for what are different people saying?!

 TWITTER SEARCH DETERMINES BREAKING NEWS

 STORY LAYOUT

 1. TransMedia template

 2. Current SKYPE or APPLE video is OK

 Know what you are talking about

 Say it engergetically

 Say it simply

 BREAKING NEWS

 1. On-line Twitter vs Blog vs TV is evolving

 2. NO voicemail pitches — email or Twitter

 TWITTER IS THE PLACE FOR BREAKING STORIES

 HOW TO ALERT MEDIA

 Tweet Media ONLY if breaking news

 GETTING MEDIA ATTENTION

 1. Look in high school or college who you know that is in Media

 2. Get a friend who knows them to pitch for you or FRIEND of FRIEND

 — value focus EXPERT or UNIQUE knowledge

 WHAT MEDIA CONSUMES

 1. TWITTER, EMAIL and Online sites (Posterous is another rising star)

 2. Muckaruck (for ADD types) Chuck Todd? is good Tweeter

 IMMEDIATE FEEDBACK LOOP

 Take conversation focus and expand

 LOCATION BASED NETWORKS

 NBC not using FourSquare or Gowalla CAN’T get exclusives!

 Haven’t worked out value to news consumers yet.

 *** SOCIAL MEDIA used to find audience ***

 CONSUMPTION BEHAVIOURS

 Weekend social news consumption is different

 #(name) have a PARTY every night

 CROWDSOURCING

 Aggregate around Twitter

 Tell stories WHERE PEOPLE ARE… bo

 Book people from Twitter/Facebook

 RESPOND TO CRITICS

 Twitter is a realtime ‘quality check’

 Acknowledge first and respond as needed

 PR BEHAVIOURS

 Spell name correctly

 Know when and how to pitch the RIGHT person–check source CISION?!

 Email and wait for response AND be part of conversation before pitch

 Think through needs of the STORY (doctor, patient, pharma rep…)

 TWITTER SOFTWARE TOOLS

 Search.Twitter.com

 Twitter App for Blackberry

 Tweetdeck

 Looking ‘human’ tools to listen across NBC brands

Tom’s son on Thomson and SEO Diagnostics

2010/08/02

Thomson and SEO Diagnostics

Thomson-Reuters appears to have seen the light on the internet and is aggressively seeking expertise in the new old medium.  Google or BING “Thomson, SEO, jobs” and see yourself what Tom’s son saw.  Read the SpeedSynch SEO Semantic Diagnostics map below crafted by software almost ten years old and wrapped with Microsoft Excel 2010 for better, faster and cooler Semantic SEO.

For me the interesting part of their search which is seemingly designed to bootstrap an entire business to serve the legal profession is the key element of SEO diagnostics.  How is it possible that lawyers would let a corporation with little experience in a critical part of their business sell them services?  Will the Thomson brand make up for the tardiness to market?

I know a dozen folks that should be able to outdo any Thomson expert and would except that they use SEO to make money personally.  These entrepreneurs must instantly adapt to market changes and non-market changes like changes to search engine algorithms.  They are highly flexible and fast, don’t have layers of management and conflicting metrics or politics.

Thomson may make money and hopefully  their SEO diagnotics will add some humour to our day, after all would you get a firm with a web site with the semantic meaning below to craft SEO?

Click on Semantic SEO MAP to enlarge…

SpeedSynch Semantic SEO map of Thomson-Findlaw site 2010.08.01

Would you call these guys to do your SEO?

But what does this post have to do with semantic SEO?  — Nothing that’s the point…Thomson, though on the other hand it could be worse…wait until they discover Social Media!

Cheers,

Nick

www.speedsynch.com